Three-Year Search for the Perfect Location: Amorino Gelato Opens in the Plaza at Preston Center

(Dallas, TX) – Amorino Gelato, the global sensation that serves the “prettiest gelato in the world” has moved in to the location formerly occupied by Sprinkles Ice Cream in the Plaza at Preston Center, 8413 Preston Center Plaza in Dallas. For three years, Henry S. Miller’s Frank Bullock, Executive Vice President of the Retail Division, and Michael Gresback, a Vice President in the same division, worked closely with Dallas-Fort Worth owner German Rodriguez Daza to find the perfect location. When Sprinkles closed at Preston Center in 2020, the team knew it was the right space. Michael Geisler, founding principal of Venture Commercial, represented the Plaza at Preston Center.
Amorino Gelato was founded in Paris, France in 2002. Today, there are more than 180 shops worldwide. Daza also owns an Amorino at Legacy West in Plano, at The Shops at Clearfork in Fort Worth, as well as in Houston and Tampa, FL.

With warm wood finishes, a cellar-like stone wall and sparkling light fixtures, Amorino at Preston Center is reminiscent of an Italian trattoria. And what makes the gelato so pretty? Each delicious cone looks like a rose with scoops that are shaped like petals.

About Frank Bullock

Frank Bullock, Executive Vice President, is head of the Retail Division for Henry S. Miller Brokerage. Before joining Henry S. Miller, Frank was Managing Director of Retail Tenant Representation at Transwestern and Executive Vice President and Market Leader of Dallas at SRS Real Estate Partners (formerly Staubach Retail). He concentrates on representing corporate entrepreneurs, local tenants/buyers and landlords/sellers with a specialization in retail and mixed-use developments.

About Michael Gresback

Michael Gresback is a Vice President in the Retail Division at Henry S. Miller Brokerage. Michael represents commercial property owners and retail tenants of all sizes, from local entrepreneurs to national corporations. Additionally, Michael is responsible for leasing several Miller owned assets. Michael was named an HSM Rising Star and Top Young Broker for 2020.